About Us
5M + Views
We’ve spent over $200,000 in advertising for music artists and have generated over 5 Million views. We pride ourselves on optimization and challenging advertising framework with our 12+ years in music marketing and out of the box thinking.
Data Driven Results
You love recording a new song, and we love analyzing data. Every artist is unique in selecting their Key Performance Indicators. For you, it might be gaining followers or getting more people to your live shows. For another artist, generating video views. We hyper-focus on your goals and make sure the ads are customized for your specific achievement.
Focus On Scale
It doesn't matter if you get cheap clicks or views if the people contributing to your specific end goals aren't the best. One-time outcomes aren't a concern for us. We design our advertising to be long-lasting, and we'll keep improving them.
Full Audit & Suggestions
The majority of the time, when we see artists post new songs on social media, it begins with a headline like this: 'OUT NOW. " LISTEN HERE", or "my new song, is now available to stream across all platforms." Here's a hint: the headline is bad. We'll provide copywriting that will engage your audience significantly and more effectively.
PREVIOUS CAMPAIGNS & RESULTS
What Our Customers Have To Say
We are two weeks into our release and the numbers look incredible.
“First off, I found a friend. A person that truly understands what it means to love creative passion. My goal in hire Color In Sound was to use myself as a creative experiment to see if it’s truly possible for an independent music entrepreneur to successfully build and monetize their career. We are two weeks into our release and the numbers look incredible.
will “MORE” than hire Color In Sound again… Color In Sound is professional, honorable, passionate, amazing, and truly creative. Let’s keep up the amazing work.”
- CEO Self
Former Marketing Director for Super Producer Bangladesh and Marketing Liaison for Def Jam. Triple Platinum plaque, Gold Plaque and SESAC Performance Award recipient. Publishing notable works such as, “Racks” by YC & Future , as well as, “Love Yours” by J. Cole. Securing music placements on major tv networks like Showtime and ESPN.
Color In Sound is amazing! SO happy to have found them. It's refreshing to not only have the results you expect, but work with experts that truly care about educating creatives.
- Mariah Sortova
Tony-Nominated Composer. Marketing Director at HGE Studios.
Color In Sound's insight and experience in the performing arts sector made them a top choice. We have worked with them on various campaigns. With our most recent campaign, we have converted over 500+ text subscribers.
- Seth Reimer
Booking agent for S Theater Group. Former Marketing Director for The Macy’s Day Parade.
FAQs
That depends on what you’re trying to do with your music. Many times artists will think they can go far with free music submissions, but the reality is you can get further a lot faster with paid promotion.
You very well could! Seeing as this is promotion to real people they are free to engage with your track. Obviously, you will get higher engagement with high quality music and marketing strategy. Things like having an SEO friendly title and description will greatly increase the chances of engagement (we go over this in the ebook that comes with the order). Also, branding your video with an intro and end screen that encourages engagement drastically increases these elements too.
We can do all genres! Our main stipulation is no explicit content (cursing, misogyny, inappropriate clothing, drug use, violence, etc.) So if your video or song includes these elements, we will not be able to promote.
Your song is promoted through a highly customized Googles ads campaign. We’ve done hundreds and hundreds of ads and know how to set them up to get the most bang for your buck. By all means, you’re free to run your own ad efforts next to ours and see who gets the better results and engagement :).
We work with various third-party promotion platforms- some of whom do not promote explicit content. To ensure our efforts are optimized, we require that your content doesn’t promote explicit content.
You are permitted to send in edited versions.
Your music can still talk about mature subjects without being vulgar. We are aware not everyone works the same way, which is why we state upfront our policy.
Thank you for understanding and feel free to send any music you are not sure we would promote here (Please put ‘Not Sure If My Song Is Clean’ in the subject line)
Your order will be responded to within 1 to 4 business days with details on the initial processing of the order. Most orders start to see results within 5 business days of purchase. Rush orders are processed within 1 business day and can see results sooner due to the faster processing.
We are completely compliant with YouTube terms of service! We never use bots or fake plays. That is why we give a range of expected plays for your campaign. This range is estimated. Your campaign has the possibility of doing better or worse. We strive to do the best we can, but it is indeed authentic promotion. We cannot force people to like your track, but we can do our absolute best to ensure it gets seen by the right people.
If you have any further questions or unique concerns you can send us an email here.
YouTube analytics has some impressive tracking options. Given this, we advise looking at your video stats in your dashboard during the campaign.
We will tell you when the promotion is due to start and end, but specific tracking can be done in your YouTube dashboard.
Estimated play ranges are listed in the order form below for the YouTube promotion options.
Yes! You can order promotion up to one month before your release date. Just make a note in the description box and we will wait to promote until then.
We do not. Usually when artists are ready to spend on promotion it means they’re more serious about their craft. Thus, the song is mixed and mastered. You don’t have to spend thousands of dollars in a fancy studio to do this, just make sure the quality is good. A small percentage of the time, we’ll refund an order due to engineering quality.
Yes! You can enter the locations you want us to target in the location section when ordering for YouTube promotion.
Please be aware that time of completion may vary when choosing smaller locations to target. I.e. The United States is a much larger place than Italy; thus, it’s easier to complete a campaign when targeting more people.
Yes you may, but the song cannot contain explicit content in any language. A lyric sheet must be provided upon request for any songs submitted that are not in English.